(AsiaGameHub) – The latest report indicates an improvement in the rate of channelisation.
Sweden.- The horseracing betting operator AB Trav och Galopp (ATG) has suggested that headway is being made against unlicensed gambling in Sweden. The horse racing betting operator noted a decline in illicit betting activities and enhanced channelisation in its newest report.
According to ATG’s estimates, Sweden’s channelisation rate reached between 72 and 84 per cent in the fourth quarter of 2025, compared with 69 to 82 per cent in the same quarter of 2024. While this marks an improvement, it still remains below the government’s target.
ATG cautioned that Sweden’s unlicensed sector is still substantial, with net revenue estimated at SEK 3.6bn–7.3bn (€330m-€660m).
“Channelisation is progressing favorably, but a significant effort is still required to achieve the state’s objective,” said Tobias Melin, ATG’s Head of Analysis. He added: “Concurrently, we observe unlicensed websites utilizing identical platforms and payment methods, and in some instances, continuing to operate despite official rulings. This underscores the necessity for stricter regulations to effectively eliminate unlicensed operators.”
Related: The Swedish gambling regulator suggests actions operators can implement to deter unlicensed gaming
The report highlighted that 14 of the 20 most frequently visited unlicensed gaming websites shared platform providers with licensed operators. Additionally, eight facilitated direct transactions with Swedish banks, and five appeared on Spelinspektionen’s, the Swedish gambling regulator’s, blacklist.
Government data from 2025 revealed that sports betting channelisation was between 92 and 96 per cent, whereas online casino channelisation trailed at 72–82 per cent. The Swedish Online Gaming Association (BOS) contends that stringent regulation is pushing players towards unregulated platforms.
Upcoming Swedish gambling legislation is anticipated to rectify a “loophole” that previously limited Spelinspektionen’s enforcement capabilities. This new law will remove the “directorial criterion,” which mandated that online gambling had to be explicitly targeting the Swedish market to be deemed illegal. Consequently, the regulator will gain the authority to act against any gambling product available within Sweden.
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