(AsiaGameHub) – The firm plans to incorporate resources into its digital gaming platforms.
US-based Penn Entertainment has revealed a fresh collaboration with online behavioral health services provider Birches Health to embed responsible gaming resources into its digital gaming platforms—namely theScore Bet and Hollywood Casino. These resources will cover problem gambling evaluations, educational articles on responsible gaming, and details about addiction counseling.
Birches Health additionally provides addiction treatment services, such as online counseling programs tailored to sports betting and gambling-related issues.
Adam Kates, vice president of compliance at Penn Interactive, stated: “Responsible gaming is consistently our top priority, and we’re excited to team up with Birches Health to expand the range of resources available to our players via our gaming applications. Birches is a frontrunner in the behavioral addiction treatment sector, and their carefully curated content helps reduce the stigma around gambling addiction while equipping players with information to recognize and address problem gaming.”
Elliott Rapaport, founder and CEO of Birches Health, noted: “Penn’s collaboration with Birches Health demonstrates innovative player protection on a large scale. We’re eager to assist them and their users with specialized content, educational efforts, and simplified access to our dedicated support services.”
Penn Entertainment’s Q4 Revenue Increases
Penn Entertainment recently released its financial results for the quarter ending December 31, 2025. Total revenue reached $1.8 billion, an increase from the $1.66 billion recorded in the corresponding quarter of 2024. Consolidated adjusted EBITDA stood at $225.8 million, up from $165.2 million.
Retail property revenue amounted to $1.4 billion. Segment adjusted EBITDAR was $456.4 million, with a segment adjusted EBITDAR margin of 32.3 percent. The interactive segment achieved record revenue of $398.7 million, alongside an adjusted EBITDA loss of $39.9 million.
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