(AsiaGameHub) – The platform has secured official Daily Fantasy Sports Partner status with the National Basketball Association.
United States – The National Basketball Association (NBA) has inked a multi-year agreement with PrizePicks, designating it as an official Daily Fantasy Sports Partner. PrizePicks will incorporate NBA intellectual property into its fantasy offerings, free-to-play games, and marketing efforts.
The agreement allows PrizePicks to use NBA League, team, and event logos across approved digital platforms, including its app and website. The National Basketball Players Association (NBPA) will grant PrizePicks permission to feature images of multiple players in its marketing materials.
Mike Ybarra, CEO of PrizePicks, stated: “This partnership with the NBA marks a significant milestone for PrizePicks as we grow alongside one of the most iconic sports leagues globally. Basketball has always been at the core of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA enables us to bring that commitment to fans through innovative integrations that enhance their engagement with basketball.”
Eric Rimsky, NBA’s head of domestic fantasy, added: “PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on fans. We’re excited to collaborate with PrizePicks to elevate the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovations, creating new and engaging ways for fans to connect with the sport.”
In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling.
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