Boomerang Partners Concludes TIME TO WIN Tournament with 57 Teams Competing for AC Milan Rewards

(AsiaGameHub) –   The affiliate tournament ran from February 12 through March 31.

Press release: On March 31, Boomerang Partners wrapped up their exclusive affiliate tournament, TIME TO WIN. High-performing affiliate teams vied for prizes and one-of-a-kind experiences tied to AC Milan, where Boomerang serves as an Official Regional Partner.

Participation metrics and performance results

Running from February 12 to March 31, the TIME TO WIN tournament gathered 57 affiliate teams. Collectively, they produced 1,611 sports FTDs across various brands in Boomerang Partners’ client roster. Forty percent of participants joined as new partners specifically for this tournament.

Engagement levels differed among teams. Thirty-seven percent completed at least two tasks, while one team finished the full set of tasks.

Rossoneri Hub as the tournament’s central platform

All tournament activity was managed via the Rossoneri Hub – a specialized platform developed through Boomerang Partners’ collaboration with AC Milan. Over the tournament period, the Hub drew 33,268 visitors. It acted as the main entry point, hosting tasks and tracking participants’ advancement.

A format built covering the full affiliate lifecycle

The structure of TIME TO WIN integrated multiple facets of affiliate activity into a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.

The tasks were clearly outlined, with fixed points awarded for each completed action:

• Acquiring new sports users for brands in Boomerang Partners’ client portfolio – 10 points per FTD.

• Finishing the brand survey – 25 points.

• Providing expert commentary as part of PR initiatives – 30 points.

• Taking part in a dedicated SMM challenge – 25 points.

• Leaving a review on a selected platform – 20 points.

The brand survey emerged as the most popular task, while creative elements also played a role – including an AI-driven challenge that resulted in 17 AC Milan kit concepts created by participants.

AC Milan partnership as a value driver

A defining feature of TIME TO WIN was its alignment with AC Milan. All rewards were directly linked to the club, making the tournament more than a standard incentive program.

Participation gave affiliates access to experiences that reflect the depth of Boomerang Partners’ partnership with AC Milan – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration and are designed as premium experiences.

Prize structure and winners

Winners will be selected across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams exceeded the 750-point threshold, qualifying for the top-tier experiences.

The prize structure included:

• Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets).

• Prize 2 (250 points): Official AC Milan jerseys signed by players (five jerseys per set – 3–5 sets).

• Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set).

• Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set).

• Prize 5 (750 points): A trip to Milanello Sports Centre, the heart of AC Milan, for five people (two sets).

In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.

To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.

Anton Eshtokin, chief marketing officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve – bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions. The integration with AC Milan added a unique layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.

“At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”

From TIME TO WIN to Golden Boomerang Awards 2026

TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points towards the Golden Boomerang Awards 2026. The annual affiliate tournament, organised by Boomerang Partners, officially launched on April 3, marking the start of its third season.

This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasises consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.