iGP joins forces with Optimove to drive advanced player engagement and AI-driven CRM marketing

(AsiaGameHub) –   Through this collaboration, iGP platform operators gain the insights, agility, and independence required to leverage player data, boost lifetime value, and utilize the complete capabilities of Positionless Marketing.

Press release.- iGP has joined forces with Optimove to substantially enhance the CRM marketing and lifecycle engagement features offered to operators utilizing the iGP Platform.

With the cost of acquisition increasing and the battle for player attention becoming fiercer, operators face mounting pressure to utilize their player data to provide personalized interactions throughout the full player lifecycle.

Optimove is known for its CRM marketing, AI decisioning, personalization, and gamification tools designed exclusively for the igaming and sports betting sectors. By consolidating player data into a unified view, it allows operators to coordinate deeply personalized campaigns via all channels.

Thanks to this alliance, operators on the iGP Platform can effortlessly integrate real-time player data with Optimove’s robust segmentation, analytics, and marketing automation solutions. Consequently, operators can launch more intelligent campaigns, tailor player experiences, and optimize player value with significantly improved accuracy.

Jovana Popovic Canaki, CEO of iGP, commented: “Our evolution into a dedicated B2B technology provider has focused on constructing the most robust platform possible for operators. Collaborating with Optimove reinforces this base by integrating sophisticated CRM marketing functionalities directly into iGP. We are jointly empowering operators to mobilize their player data, scale personalized engagement, and foster more robust long-term growth.”

Adi Dagan, senior director of Partnerships at Optimove, remarked: “iGP has developed a forward-looking platform that provides the igaming industry with precisely what is required for continuous global expansion. We are thrilled to collaborate with them to advance this mission, granting operators the insight, velocity, and independence to utilize their player data and increase player lifetime value. This alliance equips iGP solution users with Positionless Marketing, offering profound player insights, the capacity to generate personalized assets, and the freedom to engage and expand within a highly competitive market.”